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Podcasting for your Brand

MAKING THE MOST OF AUDIO TO SPEAK TO YOUR AUDIENCE

If you’re looking to use audio in your marketing and communication mix, this course is designed for you.

With the help of this course, you will identify a podcast opportunity for your brand and explore the podcast production process stage by stage, applying techniques to your podcast, as you develop the pilot episode through the course.

You will learn how to identify your audience and podcast niche. You will explore internal and external opportunities for audio, learn techniques for scripting, writing show notes and develop best practices in producing, presenting and publishing podcasts.

This course is available in-person or online. The in-person course is delivered at AFTRS in Sydney over two days with a week in between. The online course is delivered over three weeks, with weekly live Zoom sessions. Both classes have a maximum capacity of 10 participants.

Gain insight into the power of podcasts for your brand.

Develop an understanding of your audience.

Apply skills in planning and producing on-air content for a variety of purposes.

“Good mix of theory and practice, great hands-on experience, great trainer, encouragement of interactivity”

– Youth arts co-ordinator, Health network

Is the Podcasting for your Brand right for you?

If you’re interested in learning more about how you can use audio to build an audience, strengthen your brand and communicate with teams, this course will give you the necessary skills to plan, structure, and produce branded podcast content, while also developing your writing and ideation skills.

Pariya Taherzadeh delivers the in-person course and Toni Tenaglia the online course.

This course is only open to students aged 18+.

What you will need

Please come to the course with an idea for a podcast. You will also need a smartphone and access to free editing software.

For the online course and to attend the weekly Zoom sessions, you will also need a computer with a built-in camera or USB microphone/camera, and a good internet connection.

Meet Your Tutors

AFTRS short courses are taught by leading industry professionals.

Pariya Taherzadeh

Pariya is a Global Award-Winning Executive Podcast Producer and AFTRS Radio & Podcasting, alumna. Pariya has worked for The ABC,…

Learn More

Toni Tenaglia

Toni is an Australian Entertainment “Mo” Award winner with over 30 years’ experience in the local and international media landscape.…

Learn More

Further Reading

Link to
From Idea to Launch: Insights from Podcasting for Your Brand

We spoke with Grahame Grassby, who has recently released his podcast My Singalong with Catters & Mouseman, about his insights on the course and how it assisted his production.

Podcasting For Your Brand Offerings

Online

COURSE DATES:
19 Nov 2024 to 03 Dec 2024

ATTENDANCE PATTERN:
3x consecutive Tuesdays 6pm - 8pm

Early Bird Course Price:
$765

This is the standard course price including the early bird discount, as it is currently more than 14 days from commencement of the course.

ONLINE VIA ZOOM:
You will need a computer with speakers, a microphone & webcam (built-in, USB plug-in, or wireless Bluetooth).

For more information please email shortcourses@aftrs.edu.au or call 1300 223 877 or to register for future offerings click here

ENROLMENTS CLOSE: 15 Nov 2024

COURSE DATES:
11 Feb 2025 to 25 Feb 2025

ATTENDANCE PATTERN:
3x consecutive Tuesdays 6pm - 8pm

Early Bird Course Price:
$765

This is the standard course price including the early bird discount, as it is currently more than 14 days from commencement of the course.

ONLINE VIA ZOOM:
You will need a computer with speakers, a microphone & webcam (built-in, USB plug-in, or wireless Bluetooth).

For more information please email shortcourses@aftrs.edu.au or call 1300 223 877

ENROLMENTS CLOSE: 07 Feb 2025

Sydney

COURSE DATES:
23 Jan 2025 to 30 Jan 2025

ATTENDANCE PATTERN:
2x consecutive Thursdays 10am - 5pm

Early Bird Course Price:
$855

This is the standard course price including the early bird discount, as it is currently more than 14 days from commencement of the course.

AFTRS:
Building 130, The Entertainment QuarterMoore Park NSW 2021

For more information please email shortcourses@aftrs.edu.au or call 1300 223 877 or to register for future offerings click here

ENROLMENTS CLOSE: 17 Jan 2025

Register your interest to stay up-to-date on future offerings, application or enrolment dates, and more information on this course.

IMPORTANT INFORMATION

AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds here.