Having basic media skills in your communication toolbox means you are prepared to respond appropriately in a world where “no comment” just doesn’t cut it. This 2-hour online workshop is an ideal entry point to understanding media, its opportunities and challenges. This workshop has a maximum of 15 participants.
Explore the different types of media, and what they expect from an interview
Develop strategies for staying on message and on brand
Increase your authenticity and impact
Is the Intro to Media Skills right for you?
In this ever-changing world, media skills are increasingly required by everyone, regardless of their role. The 24-hour news cycle is relentless. This workshop is taught by Tracey Spicer AM and will equip you with the critical thinking to discern which interviews are worthwhile, and the tools to remain calm under pressure. You’ll learn about key messaging, bridging phrases, and crisis communications.
| “Easy to digest, appropriate content for time frame, well delivered, great amount of engagement required from participants without the engagement eroding the content or deliver.” – Business Banking Executive |
| “Tracey was extremely personable and made everyone feel validated and at ease. The content was easy to understand and Tracey used real life examples that I knew to communicate points.” – Manager, Non-profit/NGO |
| “Well-structured to fit into the alloted timeframe and hit all of the key points for a wide audience.” – Screen Investment Manager |
| “The facilitator, Tracey Spicer, was dynamic and engaging, she gave real world examples to demonstrate skills and advice shared within the session and kept the session running smoothly. This course is ideal for those new to, or about to embark on, interactions with media, particularly for the purpose of interviewing or speaking to camera.” – Grants Manager, Non-Profit/NGO |
RELATED COURSES
AFTRS specialises in equipping spokespeople with the skills and confidence needed to represent their companies effectively while staying on message and on brand.
Our Media Skills training empowers individuals to navigate media interactions with finesse, and can be tailored to meet your specific needs. Whether delivered one-on-one or in groups of up to five participants, we offer both virtual and in-person options. We specialise in working with board members and C-suite executives. If you are interested in a bespoke Media Training program, please email business@aftrs.edu.au.
AFTRS customised Media Skills training is delivered by Tracey Spicer and Greg Dyett.
What you will need
This course is delivered 100% via Zoom. You will need access to a desktop or laptop computer with a camera, sound and good internet connection, as well as a quiet place to participate.
Meet Your Tutors
Tracey Spicer
Tracey Spicer AM is a multiple Walkley Award-winning author, journalist and broadcaster who has anchored national programs for ABC TV…
Greg Dyett
Greg Dyett credits his postgraduate training in Radio at AFTRS in 1993 for laying the foundations for his highly successful…
Intro To Media Skills Offerings
Online
Early Bird Course Price:
$405
$405
This is the standard course price including the early bird discount, as it is currently more than 14 days from commencement of the course.
ONLINE VIA ZOOM:
You will need a computer with speakers, a microphone & webcam (built-in, USB plug-in, or wireless Bluetooth).
You will need a computer with speakers, a microphone & webcam (built-in, USB plug-in, or wireless Bluetooth).
Early Bird Course Price:
$405
$405
This is the standard course price including the early bird discount, as it is currently more than 14 days from commencement of the course.
ONLINE VIA ZOOM:
You will need a computer with speakers, a microphone & webcam (built-in, USB plug-in, or wireless Bluetooth).
You will need a computer with speakers, a microphone & webcam (built-in, USB plug-in, or wireless Bluetooth).
Register your interest to stay up-to-date on future offerings, application or enrolment dates, and more information on this course.
IMPORTANT INFORMATION
AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.
If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.
Find out more information about discounts and refunds here.
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