“Good mix of theory and practice, great hands-on experience, great trainer, encouragement of interactivity”
– Youth arts co-ordinator, Health network
MAKING THE MOST OF AUDIO TO SPEAK TO YOUR AUDIENCE
If you’re looking to use audio in your marketing and communication mix, this course is designed for you.
With the help of this course, you will identify a podcast opportunity for your brand and explore the podcast production process stage by stage, applying techniques to your podcast, as you develop the pilot episode through the course.
You will learn how to identify your audience and podcast niche. You will explore internal and external opportunities for audio, learn techniques for scripting, writing show notes and develop best practices in producing, presenting and publishing podcasts.
This course is available in-person or online. The in-person course is delivered at AFTRS in Sydney over two days with a week in between. The online course is delivered over three weeks, with weekly live Zoom sessions. Both classes have a maximum capacity of 10 participants.
Gain insight into the power of podcasts for your brand.
Develop an understanding of your audience.
Apply skills in planning and producing on-air content for a variety of purposes.
Is the Podcasting for your Brand right for you?
If you’re interested in learning more about how you can use audio to build an audience, strengthen your brand and communicate with teams, this course will give you the necessary skills to plan, structure, and produce branded podcast content, while also developing your writing and ideation skills.
Pariya Taherzadeh and Jay Gasser deliver the in-person course and Toni Tenaglia the online course.
This course is only open to students aged 18+.
Course Delivery & Requirements
Please come to the course with an idea for a podcast. You will also need a smartphone and access to free editing software.
For the online course and to attend the weekly Zoom sessions, you will also need a computer with a built-in camera or USB microphone/camera, and a good internet connection.
Meet Your Tutors
AFTRS short courses are taught by leading industry professionals.
Pariya Taherzadeh
Pariya is a Global Award-Winning Executive Podcast Producer and AFTRS Radio & Podcasting, alumna. Pariya has worked for The ABC,…
Toni Tenaglia
Toni is an Australian Entertainment “Mo” Award winner with over 30 years’ experience in the local and international media landscape.…
Jay Gasser
Jay Gasser is an AFTRS Radio & Podcasting graduate, award-winning audio producer, and former Senior Podcast Producer at iHeart, Australia’s…
Further Reading
Link to
How The Loneliness Project is Sparking Human Connection through Podcasting
Dr. Jodie Scott explains how Podcasting for Your Brand has helped guide her and The Loneliness Project team through the process of creating a podcast that addresses the stigma around loneliness.
Link to
From Idea to Launch: Insights from Podcasting for Your Brand
We spoke with Grahame Grassby, who has recently released his podcast My Singalong with Catters & Mouseman, about his insights on the course and how it assisted his production.
Podcasting For Your Brand Offerings
Online
Early Bird Course Price:
$765
$765
This is the standard course price including the early bird discount, as it is currently more than 14 days from commencement of the course.
ONLINE VIA ZOOM:
You will need a computer with speakers, a microphone & webcam (built-in, USB plug-in, or wireless Bluetooth).
You will need a computer with speakers, a microphone & webcam (built-in, USB plug-in, or wireless Bluetooth).
Sydney
Register your interest to stay up-to-date on future offerings, application or enrolment dates, and more information on this course.
IMPORTANT INFORMATION
AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.
If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.
Find out more information about discounts and refunds here.
For more information email business@aftrs.edu.au or call 1300 223 877.
Newsletter
Stay updated on all upcoming courses, news & events.