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Intro to Media Skills

Boost your media and communication skills

In this evolving digital world, media skills are increasingly required by everyone, regardless of their role. Having basic media skills in your communication toolbox means you are prepared to respond appropriately when “no comment” just doesn’t cut it.

Delivered by Walkley Award-winning journalist, broadcaster and author, Tracey Spicer AM, this two-hour online workshop is an ideal entry point to understanding the media, its opportunities and its challenges.

Intro to Media Skills will equip you with the critical thinking to discern which interviews are worthwhile, and the tools to remain calm under pressure. You’ll learn about key messaging, bridging phrases, and crisis communications.

Explore the different types of media, and what they expect from an interview.

Develop strategies for staying on message and on brand.

Increase your authenticity and impact.

“Easy to digest, appropriate content for time frame, well delivered, great amount of engagement required from participants without the engagement eroding the content or deliver.”

- Business Banking Executive

"Tracey was extremely personable and made everyone feel validated and at ease. The content was easy to understand and Tracey used real life examples that I knew to communicate points."

- Manager, Non-profit/NGO

"The facilitator, Tracey Spicer, was dynamic and engaging, she gave real world examples to demonstrate skills and advice shared within the session and kept the session running smoothly. This course is ideal for those new to, or about to embark on, interactions with media, particularly for the purpose of interviewing or speaking to camera."

- Grants Manager, Non-Profit/NGO

Is Intro to Media Skills right for you?

This Intro to Media Skills online workshop is suitable for beginners looking to sharpen their media and communication skills, and gain confidence for media interactions.

This course is ideal for public relations professionals, company spokespeople and advocates, journalists, entrepreneurs, not-for-profit leaders and public officials needing to navigate the media and bolster their public speaking and interview skills.

CUSTOMISED TRAINING

AFTRS specialises in equipping spokespeople with the skills and confidence needed to represent their companies effectively while staying on message and on brand.

Our Media Skills training empowers individuals to navigate media interactions with finesse, and can be tailored to meet your specific needs. Whether delivered one-on-one or in groups of up to five participants, we offer both virtual and in-person options. We specialise in working with board members and C-suite executives.

If you are interested in customised Media Skills training, please email business@aftrs.edu.au. Learn more about AFTRS Customised Training here.

Course Delivery & Requirements

This course is delivered 100% via Zoom with a maximum of 15 participants. You will need access to a desktop or laptop computer with a camera, sound and good internet connection, as well as a quiet place to participate.

Meet Your Tutors

Tracey Spicer

Tracey Spicer AM is a multiple Walkley Award-winning author, journalist and broadcaster who has anchored national programs for ABC TV…

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Greg Dyett

Greg Dyett credits his postgraduate training in Radio at AFTRS in 1993 for laying the foundations for his highly successful…

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Further Reading

Link to
Communicating with Influence: Insights from Intro to Media Skills

Monique Blaikie highlights the engaging and practical techniques from Intro to Media Skills, empowering her daily communication with influence.

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Register your interest to stay up-to-date on future offerings, application or enrolment dates, and more information on this course.

Register Interest

Sign up for updates on the Intro to Media Skills, including information sessions and future offerings.

IMPORTANT INFORMATION

AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds here.

For more information email business@aftrs.edu.au or call 1300 223 877.