To commemorate International Women’s Day 2024, we’re putting the spotlight on our incredible Master of Arts Screen: Business (MASB) alumnae, highlighting their achievements, their perspectives on leadership in the screen industry, and the impact of education on their careers as screen business leaders. 

Claire Evans specialises in work with the cultural sector and public art projects, as Director of Junior Major, providing digital consultancy services and exploring new forms and ideas through technology, she has previously worked as Business Strategist for Local Projects, a multi-disciplinary design studio delivering a wide range of experiential design both regionally and internationally. 

Tell us a little more about your current role or focus area.

Junior Major is a creative studio which I co-founded with my two partners. Our work is specialised in the cultural sector, working with museums, galleries, and on public art projects. Our niche is blending the physical and digital realms in ambitious interactive projects, either as commissioned artists or a digital production studio. We have a small team of eight, so we each take on multiple roles. My primary responsibilities include project development, strategy, and operations. 

How do you approach leadership in the screen industry, and what perspectives can you share about fostering inclusivity and gender equality within this sector? 

We strive for inclusivity and gender equality, albeit with room for growth in diversity. We seek representation in projects and provide opportunities for emerging female-identifying talent. We also lead by example in promoting work-life balance, demonstrating that prioritising family through practices like a four-day work week is both acceptable and encouraged, without fear of professional repercussions. 

In honour of International Women’s Day, could you elaborate on what tools and mindset you draw on to challenge traditional gender norms and advocate for diverse voices and stories in the screen business?

For me, it’s about ongoing learning and taking action, rather than relying on specific tools or mindsets. Finding and participating in great female-led communities is crucial for me, providing new ideas, diverse thinking, learning and advocacy opportunities.  

Is there a female or female-identifying leader in the screen sector whose work you have found particularly inspiring?

There are some peers of mine who I find particularly inspiring, and who are making significant contributions to the screen industry. Freya Berkhout is an extremely talented composer, sound designer and technologist – she stands out for her creative and technical skills, with a career that’s definitely worth watching. Kate Vinen, a documentary filmmaker, offers a unique perspective through her storytelling, capturing diverse narratives with a beautiful lens. Anna Dadic is another talent to watch, she’s a story and script editor and shares insights on all things related to development in her substack, The McGuffin. These women are not only challenging traditional norms but also paving the way for a more inclusive and dynamic industry. 

Reflecting on your journey through the Master of Arts Screen: Business, how do see your leadership and the skills you developed advancing the screen industry?

The presence of strong female leaders, including CEO Dr. Nell Greenwood, created a safe and inspiring learning environment. Participating in the course while on a maternity break, I experienced a supportive and inclusive atmosphere that reinforced my confidence in balancing motherhood with my career. This experience highlighted the importance of creating inclusive workplaces to advance the industry. 

What leadership skills do you see as being essential for the next generation of screen leaders?

Self-awareness and self-reflection are vital skills for the next generation of screen leaders. These qualities enable leaders to recognise their strengths and weaknesses, engage in continuous learning, and critically assess the impact of their actions.  

What advice would you give someone considering studying the Master of Arts Screen: Business?

Be prepared to engage deeply with the material, actively participate in discussions, and network with your peers and industry. It’s a great opportunity, make the most of it!

Read more interviews here. 

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